Effectiveness in the digital age: Insights from Les Binet | WARC
The Long and Short of It: Measuring campaign effectiveness over time | WARC
The Greatest Hits of Binet and Field – Tom Roach
Binet & Field's "The Long and the Short of It": lessons for SMEs - YouTube
Les Binet urges marketers to measure Google searches to predict brand health | Campaign US
![Brand Building & Sales Activation - [RE]noun Creative](https://renouncreative.com/wp-content/uploads/2021/09/Binet_Diagram.png "Brand Building & Sales Activation - [RE]noun Creative")
Brand Building & Sales Activation - [RE]noun Creative
The Greatest Hits of Binet and Field – Tom Roach
Don't Short-change Your Brand: The Case For a Return to Brand-building | Association of Canadian Advertisers
The wrong and the real of marketing effectiveness
Advertising Effectiveness: the long and short of it | Campaign US
Interview: Les Binet and Peter Field | Contagious
The long and the short of it | Thinkbox
Mark Ritson: Binet and Field aren't perfect but it doesn't make them wrong
The two most important charts in marketing - and why they matter now more than ever — Thinking Unstuck
The hidden human: Evolving marketing to drive better outcomes - Archetype
Getting your hands dirty; mediating the messy reality of combining the long and the short of marketing approaches | MEDIATION
CMFG - The Long and short of it - which is most effective?
The Long and the Short of it — and the implications for Content and Storytelling
The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies: Les Binet, Peter Field: 9780852941348: Amazon.com: Books
Advertising Effectiveness in Short- & Long-Term Strategies - Motor Vehicle Network
The long and the short of it | Thinkbox
The long and the short of it | Thinkbox
The great balancing act: The long and short of B2B marketing
Rational Versus Emotional Creative: Short-Term And Long-Term Impact / Westwood One
The Long and the Short of it — and the implications for Content and Storytelling
